THE CLIENT

Ashoka Archives is an initiative by Ashoka University dedicated to curating socially, politically, and historically significant information about India. The archive brings together a rich collection of images, documents, and texts that capture the nation’s journey since 1947. Housed within a dedicated physical block on campus, the Archives are envisioned as an international repository—accessible to students, researchers, scholars, and academics across the world.

SOLUTIONS

FOCUS

About the Project

Ashoka Archives is an initiative by Ashoka University dedicated to curating socially, politically, and historically significant information about India. The archive brings together a rich collection of images, documents, and texts that capture the nation’s journey since 1947. Housed within a dedicated physical block on campus, the Archives are envisioned as an international repository—accessible to students, researchers, scholars, and academics across the world.

Our Role

Ashoka University partnered with us to build the brand identity for the Ashoka Archives as they prepared to formally launch the initiative. Our mandate was to create a visual language that reflected the seriousness, legacy, and cultural significance of the content it would hold.
We designed a bold and striking logo that captures the spirit of documentation, preservation, and historical narrative. Along with the identity system, we developed associated marketing collaterals that ensured consistency across digital and print touchpoints. The result is a cohesive and memorable brand foundation that supports the Archive’s mission and positions it as a trusted institution for future generations of researchers.